Content
+Design

Storytelling with a Purpose

About Us

How We Work

The Process

Our Work

“Everything is nothing,
with a twist.”

― Kurt Vonnegut, Slaughterhouse-Five

About Us

With decades of individual experience in the technology industry, Carolyn and Michael joined forces three years ago to combine content and design that takes key audiences on a journey from doubt to execution.

Michael.
content director

Michael has 30 years of technology marketing, communications, and thought leadership experience. Working with CXOs and board members, he distills complex business problems into clear voice and visibility programs that create market awareness and generate demand. Michael was part of an elite team at Cisco that developed thought leadership content used by CEO and Chairman John Chambers to position the company as a leader at important market transitions. More recently, he positioned Pryon CEO Igor Jablokov as an AI visionary to garner industry-wide visibility for the company, and established a full marketing program at AgilePQ. Unfortunately, Michael’s artistic ability stops at drawing 2-D airplanes!

Carolyn.
creative director

Carolyn is a master of design and a pleasure to work with. She has more than 25 years of agency, company, and freelance experience. Carolyn’s award-winning work spans the technology, entertainment, video game, and software industries. Most important, her design helps businesses by establishing strong brands, amplifying key messages, and resonating with target audiences. You would never know it by looking at her work, but Carolyn is self-taught. Early in her career, an Art Director commented that her work was “free spirited.” She was concerned at the time, but now knows that is her “secret weapon!”

PORTFOLIO

How We Work

For Carolyn and Michael, clients are partners. They understand and love technology, know how to navigate large and complex organizations, achieve executive buy in and support, and consistently deliver high-quality work. The rare times when one is up and the other is down, they support and encourage each other. In short, we’ll do everything in our power to remove the burden from your shoulders so you can focus on the next item on your to-do list.

The Process

DEUCE stands for Doubt, Explanation, Understanding, Commitment, and Execution.

Think about DEUCE as an algorithm for creating content that achieves business goals time and time again. Developed and honed during his 10 years at Cisco creating presentations and white papers with industry thought leaders, DEUCE is the cerebral journey audiences experience when reading and viewing content developed by Carolyn and Michael.

The key to DEUCE is a framework for organizing content into a cohesive story. It is like SCIPAB but more effective at engaging audiences and taking them from point A (doubt) to point B (execution or action). The components of the framework are situation, challenge, for the situation, challenge, opportunity, solution, benefits, examples, and call to action.

In addition to compelling audiences to act, DEUCE increases content effectiveness, ensures consistency, and streamlines development. Following our proven process also reduces costs and shortens timelines.

Our Work

AgilePQ
AgilePQ secures IoT devices to keep companies and governments safe today and safe tomorrow. Carolyn and Michael developed a voice and visibility strategy for the company and are executing the individual marketing programs and projects. These include launching a new website to support the company’s fundraising efforts, establishing a new brand, redesigning the logo, developing graphics for the social channels, creating functional templates, and writing several thought leadership papers.

Cisco
At Cisco, Michael was part of an elite team that created thought leadership materials used by CEO and Chairman John Chambers to position the company as a leader at important market transitions. He also partnered with the company’s Chief Futurist, Dave Evans, and other industry consultants to develop thought leadership presentations, white papers, and two books that explored the impact of technology on business three to five years in the future. This content was key to generating good will from Cisco’s customers that resulted in hundreds of millions in revenue.

Pryon
Pryon is an AI startup focused on augmented intelligence and knowledge management. Our work helped secure a $25M Series A round, generated wide market visibility, and was instrumental in CB Insights naming Pryon to its annual Top 100 AI Company list. Guided by Carolyn’s branding, we built two websites, created numerous keynote presentations, and wrote company overviews, white papers, news releases, and social posts.

Snowflake
Snowflake is the only data platform built for the cloud. Within two weeks of joining the company as Head of Global Public Sector, Jeff Frazier was asked to give an industry update to the executive leadership team. Knowing he had to hit a “home run” in his first “at bat,” Jeff reached out to Michael and Carolyn. Michael applied the DEUCE system to create the storyline while Carolyn created and polished the graphics. The result was enthusiastic executive support, the go-ahead for his plan, and a comment from one of the executives, “I wish you were here two years ago.”

AgilePQ

Content + Creative:
Content creation and Creative Direction, front and back end development for the launch of agilepq.com

Pryon

Creative:
Development of Pryon’s
UI/UX Design System
.

Cisco

Writing:
Book: Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change

Pryon

Writing:
Article: What Politicians Don’t Understand
About The AI Debate
.

Cisco

Whitepaper:
Culture Shift:
Next-Generation Government
.

AgilePQ

Creative:
Refreshed and refocused AgilePQ’s
unique visual identity
.

Pryon

Content + Creative:
Content creation and Creative Direction, front and back end development for the launch of pryon.com

Cisco

Whitepaper:
The Internet of Everything:
How More Relevant and Valuable Connections
Will Change the World

How Can We Help?

Now that you know about us, we’d love to learn about you and the work we can take off your plate. You’ll feel better knowing your important project is in great hands.